Friday 17 May 2024

Research Task Nine : Target Audience Research And Analysis

 Interviewing people ages 16-25

Including:

  • Gender
  • Age
  • Favourite genres of music
  • Favourite artists
  • Do they buy music magazines? If so, which and why? If not, why not?
  • Do they visit music magazine websites? If so, which and why? If not, why not?
  • Do they go to gigs? If so, which, when and why? If not, why not?
  • Where do they find out information about music? (radio, social media, etc)
  • If a news music magazine was being published, what would they want to see in it?
  • If a new music magazine was being published, what would make them want to buy it and/or visit its website?
  • How much would they be prepared to pay for a music magazine?
  • Are there any things that would encourage them to buy the first edition of a new music magazine?

My RESEARCH:

Feedback 1: Luxsian Sivakumar

1) Gender: Male 

2) Age: 16

3) Occupation: unemployed

4) Student?: Yes

5) Favourite music genre: R&B, Pop and Indie

6) Favourite artists: Brent Faiyaz, Sza, Doja Cat

7) Do they buy music magazines?:  "I don't buy music magazines as I don't have use for them."

8) Do they visit music magazine websites?: "Only when it concerns concert tickets and new music releases but mainly I use social media."

9) Do they go to gigs?: "There often aren't gigs that are in close areas that I'm particularly interested in going to. I'm sure I would if my fav artists were preforming at a local bar."

10) Where do they find out information about music?: Social media and friends.

11) If a new music magazine was being published, what would they want to see in it?: " News about new albums, releases etc."

12) If a new music magazine was being published, what would make them want to buy it and/or visit its website? : "If it included interesting information about artists and their songs."

13) How much would they be prepared to pay for a music magazine?: Roughly £3.50

14) Are there any things that would encourage them to buy the first edition of a new music magazine?: "Information about cheap tickets and concerts."

Feedback 2:  @acancersdigitaldiary

1) Gender: female 

2) Age: 18

3) Occupation: Next employee

4) Student?: Yes

5) Favorited music genre: Indie

6) Favourite artists: Lana del Rey, Cigarettes after S*x, Johnny Orlando.

7) Do they buy music magazines?:  "No, I'm not interested enough to spend money on music related things."

8) Do they visit music magazine websites?: "Never have thought about it before."

9) Do they go to gigs?: "I've been to a few local ones in university bars."

10) Where do they find out information about music?: Friends and Spotify.

11) If a new music magazine was being published, what would they want to see in it?: " concert information and maybe some aspects of artists fashion?"

12) If a new music magazine was being published, what would make them want to buy it and/or visit its website? : "Concert tickets, fashion, new releases etc."

13) How much would they be prepared to pay for a music magazine?:  £5

14) Are there any things that would encourage them to buy the first edition of a new music magazine?: "Information about concerts."

Feedback 3:  April (@Elijahwoodlover)

1) Gender: Female 

2) Age: 19

3) Occupation: unemployed

4) Student?: Yes

5) Favourite music genre: R&b

6) Favourite artists: Frank Ocean and grimes

7) Do they buy music magazines?:  "I don't."

8) Do they visit music magazine websites?: "No, but I use social media."

9) Do they go to gigs?: "Sometimes with friends if we like the artist."

10) Where do they find out information about music?: Instagram.

11) If a new music magazine was being published, what would they want to see in it?: " info about new albums and releases."

12) If a new music magazine was being published, what would make them want to buy it and/or visit its website? : "Artist beef would be interesting to read about."

13) How much would they be prepared to pay for a music magazine?: £5

14) Are there any things that would encourage them to buy the first edition of a new music magazine?: "Information about concerts and some celeb drama."

Feedback 4:  Grace Doctor

1) Gender: female

2) Age: 16

3) Occupation:  waitress

4) Student?: No.

5) Favourite music genre: Rap and opium.

6) Favourite artists: Future and Travis Scott

7) Do they buy music magazines?:  "No and haven't before."

8) Do they visit music magazine websites?: "I use social media."

9) Do they go to gigs?: "No but i go to concerts monthly, weekly in the summer."

10) Where do they find out information about music?: Instagram and TikTok.

11) If a new music magazine was being published, what would they want to see in it?: " Concerts."

12) If a new music magazine was being published, what would make them want to buy it and/or visit its website? : "New releases and good-looking, fit artists like Boogie with da Hoodie."

13) How much would they be prepared to pay for a music magazine?:  £4

14) Are there any things that would encourage them to buy the first edition of a new music magazine?: "concerts."


Feedback 5:
Emmy (@slumpmassigt)

1) Gender: Female

2) Age: 18

3) Occupation: singer

4) Student?: Yes

5) Favourite music genre:  Folk and Bossa Nova

6) Favourite artists: Lana del Rey

7) Do they buy music magazines?:  "I don't rlly need them tbh."

8) Do they visit music magazine websites?: "I just use social media."

9) Do they go to gigs?: "I think i went to a few with friends but not by choice, just at a bar and there is a random band or something playing there.."

10) Where do they find out information about music?: Insta and songkick.

11) If a new music magazine was being published, what would they want to see in it?: " News about artists and bands that I don't see on social media."

12) If a new music magazine was being published, what would make them want to buy it and/or visit its website? : "interesting information about artists I like or that are very underground."

13) How much would they be prepared to pay for a music magazine?:  £3.50

14) Are there any things that would encourage them to buy the first edition of a new music magazine?: "Tickets for live events maybe."

Feedback 6:  Ellis 


1) Gender: Male 

2) Age: 20

3) Occupation: unknown.

4) Student?: No.

5) Favourite music genre:  Alternative, rock and shoegaze.

6) Favourite artists:  Deftones.

7) Do they buy music magazines?:  "I don't need them so no."

8) Do they visit music magazine websites?: " Sometimes for concert tickets and new music releases."

9) Do they go to gigs?: "No."

10) Where do they find out information about music?: Social media and friends.

11) If a new music magazine was being published, what would they want to see in it?: " I wouldn't mind seeing new artists getting some recognition and promotion for their work, especially young artists."

12) If a new music magazine was being published, what would make them want to buy it and/or visit its website? : "Cool info not available on social media ."

13) How much would they be prepared to pay for a music magazine?:  £7

14) Are there any things that would encourage them to buy the first edition of a new music magazine?: "Vinyls, releases and artists info."

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