Sunday 28 April 2024

 

Reflection Point : What Have I Learned About Independent Music Magazine Front Covers?

Independent music magazine covers have a variety of similar aspects that they all use to be appealing and keep in line with other music magazines. On the shelf, alongside various other music magazines, the individual magazine must stand out. I've noticed that independent music magazines often use brighter colours on their main images, normally being a musician/band's hair and makeup, clothing or just the text on the page. They usually include a large, close-up or above-shoulder shot of the leading/most important musician of the time or just whoever has the most popularity and appearance within the magazine itself. Alongside this main image, the artist's name in large, bold text, normally off-centre or overlaid on top of the main image. Sometimes a quotation from this artists will appear, or just a section/small area dedicated to naming other musicians who appear within the magazine's specific pages [though this is more commonly seen in the contents pages.] More obvious and typical things seen on the covers are just the barcode, date, year and issue number. Sometimes the issue will include the price but not often have I seen many puffs or advertisements like regular magazines. Also, some magazines, depending on the brand, include a CD or a sample of music that relates to its specific issue.


Tuesday 23 April 2024


What is an independent magazine?

Independent magazines tend to take on a different view of the world - though that view can become main stream over time. Unlike titles overseen by big publishers, independents have the creative freedom to explore niche topics and themes without interference. They are curated by like-minded journalists and creatives who share a genuine belief in the magazine's ethos. Some titles have had a profound effect on the industry and society at large as independent magazines are publications that are produced without any major funding from a larger organisation, they are individual and often unique. There are some exceptions, but the general idea is that the magazine is produced and funded without influence or restriction by a larger investor.

Independent magazines are able to tune into very specific markets because they are owned and developed by the same people: the founders, editors and art directors who share a similar creative vision. This is another distinction from mainstream, large-scale magazine publications alongside how independent magazines chose not to rely on advertising to drive revenue, preserving the integrity of their print product. A large number of people speak about magazines as being a great way of combining things on the simplest level that can be, the combination of words and pictures on a page, but there’s also the combination of ideas, opinions that wouldn’t ordinarily sit alongside each other and diverse perspectives that can be brought together under the banner of a magazine title.

“I love the fact that ideas are the currency of good magazines and that each one is packed with tons of them. You can bring together lots of totally disparate subjects in one place, united only by the fact that they’re fascinating. I also love how passionate people feel about magazines they identify with and respect.”
💬Rob Orchard, editor.

Ever since the rise of magazines in the 1800s, thinkers from Dickens to Orwell have written magazine articles to challenge the status quo and critically analyse the direction in which society is heading. We aim to continue that tradition by publishing essays from leading writers and philosophers, featuring prominent artists and photographers with something to say, and running interviews with the great thinkers of our time. 

Rock'n'Reel magazine: 

Published for over thirty years, and previously going by the name ‘R2 magazine’, Rock N Reel is a bi-monthly title dedicated to an eclectic range of music tastes. Run by an independent team, each new issue looks from the fringes to the mainstream to find the oft overlooked hidden gems of the music world. From rock to folk, world and blues, every genre gets its own expert coverage. The original RNR was a pocket-sized fanzine of modest ambitions. Since its relaunch in 2007 as an A4 format, full-colour glossy magazine, the magazine has greatly extended its scope and readership. RNR’s coverage of the music scene now encompasses both classic and contemporary rock plus established and emerging talents from the worlds of roots, blues, folk, Americana, singer-songwriter and world music.

A typical issue contains new CD and DVD release details, artist updates and festival news, alongside an extensive review section, articles and interview features. Each issue of RNR  includes an exclusive cover-mounted CD featuring a selection of tracks, mostly by emerging artists. Marketed as offering an alternative to what is available elsewhere from the ‘common herd’, these discs carry the series title UN-HERD. This adds to the attractiveness of the magazine and accustoms for its controversial price.

The Wire 

The Wire is an independent print and online music magazine covering a wide range of global alternative, underground and experimental music. The Wire celebrates visionary, inspiring, undervalued musicians, past and present. The British music magazine was first published in 1982 and wages war on the mundane and the mediocre. Its office is based in London, but it serves an international readership. OriginallyThe Wire covered the jazz scene with emphasis on avant-garde and free-jazz music. It was marketed as a more adventurous alternative to its conservative competitor magazines and went on to target younger readers. In the late 80s and 90s, the magazine expanded its scope until it included a broad range of musical genres under the umbrella of non-mainstream or "experimental" music. Since then, The Wire's coverage has included electronic music, hip hop, new jazz, improvised music, modern composition, traditional music and more. The magazine is run by a team of full-time staff based in its London office, plus a large international roster of freelance writers and photographers, stationed at points across the globe. There's no written constitution and no hardened editorial policy for inclusion or exclusion. The Wire seeks out the most galvanising current music in, and between, all genres; and is committed to investigating music's past as well as its present and future.


Friday 19 April 2024

How has the UK consumer magazine industry evolved?

The UK magazine industry was affected majorly by the move online and the uprise of online news. Covid-19 also happened to hit newsstand sales and many free titles which explains the concerning decrease in circulation from roughly 700 consumer titles in 2000, 558 by 2010 and a low of 214 by 2019. The fewer magazines in circulation was proved by the Audit Bureau of circulation, with statistics of 1.6 million magazines circulating in the UK in 2000. Then, a terrific decrease to 565 million in 2019. 

Many prominent magazine companies are now deemed as more irrelevant as magazines companies due to their consumers only interacting with their online websites and social media, instead of their print magazines. Newspaper companies are barely just including or based around newspapers anymore and are instead about events, videos, social media and other platforms they own online. 

Advertising Revenue was hit sharply whilst digital revenue has been monopolised and greatly increased, this decline in print advertisement meant less revenue for free or cheaper magazine companies and ran many out of business. Men's magazines were mainly dethroned by visual platforms whereas news and current affairs based newspapers stayed relevant, due to the fake news often seen online, in comparison to the regulation and forceful real news in newspapers.  The pandemic sharply accelerated the decline in print advertising revenue from 33% and is yet to recover. 

Set Brief

 INSTRUCTIONS

I have been given a set brief for my NEA

My NEA must not reproduce an existing media product.

I must work individually on my NEA but others may act in or appear in the production and/or may operate lighting, sound, recording or other equipment under my direction.

My NEA must only use original footage, images and/or text within my production. I must not use any found images in my NEA production

 SET BRIEF : Magazines and online

Requirements of the brief

You work for an independent media production company. You have been given the task of producing the front cover and contents page of the first two editions of a new music magazine that is being launched by an independent publisher and two pages for the working website for the magazine.

The web pages must promote the new magazine to its target audience and enable fans to interact with the content.

Summary of brief requirements:

• Statement of Intent (approx. 500 words)

• Music magazine covers and contents pages: Two pages for each of the first two editions.

• Magazine distribution method: Content must be suitable for retail distribution.

• Number of web pages: One homepage and one linked page.

• Cross media production target audience: A primarily 16–25 year old middle market audience that likes to be entertained.

There must be a clear sense of branding across the two elements of the cross-media production.

Planning Task Three : Masthead Design

  I eventually came up with 5 masthead designs, that all reflected the image that I had imagined for my magazine masthead. Although the firs...