Friday 19 April 2024

How has the UK consumer magazine industry evolved?

The UK magazine industry was affected majorly by the move online and the uprise of online news. Covid-19 also happened to hit newsstand sales and many free titles which explains the concerning decrease in circulation from roughly 700 consumer titles in 2000, 558 by 2010 and a low of 214 by 2019. The fewer magazines in circulation was proved by the Audit Bureau of circulation, with statistics of 1.6 million magazines circulating in the UK in 2000. Then, a terrific decrease to 565 million in 2019. 

Many prominent magazine companies are now deemed as more irrelevant as magazines companies due to their consumers only interacting with their online websites and social media, instead of their print magazines. Newspaper companies are barely just including or based around newspapers anymore and are instead about events, videos, social media and other platforms they own online. 

Advertising Revenue was hit sharply whilst digital revenue has been monopolised and greatly increased, this decline in print advertisement meant less revenue for free or cheaper magazine companies and ran many out of business. Men's magazines were mainly dethroned by visual platforms whereas news and current affairs based newspapers stayed relevant, due to the fake news often seen online, in comparison to the regulation and forceful real news in newspapers.  The pandemic sharply accelerated the decline in print advertising revenue from 33% and is yet to recover. 

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